Creative Concept + Direction: Moods

My role.

Brand Strategy, Creative Concept + Direction, Copywriting

Tagline.

Set the mood.

Launched.

Q1 2020

Website.

https://www.trychemistry.com/moods

Who.

Canna-curious, casual consumers and cannasseurs looking for an authentic, effective and discreet cannabis experience at an affordable price.

What.

Colorful line of six effects-based, full-spectrum tinctures marketed to conscious consumers who care about quality, desire a simple purchasing decision and are sensitive to price.

Why.

Consumer demand for consistent, affordable alternative to Chemistry's Single Origin tincture line.